TBWA Kuala Lumpur
U Mobile
Mobile Service Provider
National Day. A time of celebration for regular Malaysians and a period where tales of racial harmony are told year after year by brands. To break through the clutter, U Mobile decided to revisit the past and tell an untold story of sacrifice instead. Bringing to light what the soldiers from our past gave up during a time of great emergency.
Inspired by a true story, the film depicts the sacrifices of unsung Malaysian heroes who fought bravely to achieve independence, and pave the way for us to be who we are today – a modern, thriving, economically-able country. We also paid tribute to others who made it possible for us to enjoy the peace and prosperity of today.
Brand: U Mobile
Agency: TBWA KL
Media : Digital TBWA KL
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Deputy ECD: Fazlee Sabbaruddin
Associate Creative Director: Kenny Pang
Art Director: Kenny Pang
Graphic Designer: Koh Xian En
Copywriter: Chow Jann Rong, Mariana Lim, Zulkhairi Zakaria
Executive Producer: Nisha Khirudin
New Business Director: Theresa Arthur
Senior Brand Director: Jerry Lim
Brand Executive Kimberly Teo
Production House: Mojo Films
Film Director: Barney Chua
Executive Producer: Phoo Keng Hui
Sound and Music by Reeltime Studio
