TBWA Kuala Lumpur
Ikano Handel Sdn Bhd
Shopping / Retail
Ikano Shopping Centres suffered greatly during the pandemic. Footfall was down by 40%. The brief to us was to pull in the crowd for the November Sale period, and compete against e-Commerce platforms who were offering amazing discounts during 11.11.
The idea was to create an emotional connection to remind people of all the things they missed when shopping in-store, and the feels that they can’t get online. We created a band of soft, comforting llama-influencers, to cut through racial and social barriers. The illustration gave off a friendly, comforting, and safe vibe… so that people will feel comfortable coming back in store. The message? #LlamaTakJumpa - a phrase that Malaysians often say to one another, after having not met for a long while (long time, no see). The hero of this campaign is a short, quirky music video, with a song that reminded Malaysians of the happy moments and experiences at the centres, with a CTA asking them to drop by the nearest Ikano Shopping Centre. We animated the video to match the fun, happy vines of the song - we wanted to make it look happy, colourful, and fun - just like what you can experience at any Ikano Shopping Centre.
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Kharlal Nisha, Nikiee Mahmud
Art Director: Faridz Husaini, Nikiee Mahmud, Olivia Ariferiani
Graphic Designer : Iskandar Zulkplee
Jr. Graphic Designer: Dania Aslan
Senior Copywriter: Kharlal Nisha
Jr. Copywriter: Mika Chen
Copywriter: Lee Wen Chi
Senior AV Producer: Fabian Lum
Strategy Director: Nazirah Ashaari
Senior Brand Director: Zachery Inri
Brand Director: Rachel Haw
Brand Manager: Cassandre Nicole Narcis
Animation: Two People Studio
Creative Director: Rong
Producer: Aster Tan
Illustrators: Rong, Elaine How
Animators: Rong, Elaine How, Noah Soon
Music: Fuse Asia
Lead Creative: OJ Law
Sound Engineers: Calvin Ho, Jony Maddkidz, Jessica Chong
Producer: Luqman Faidzan
Music Producer: Irena Taib
Vocalist/Voice Over: Charlotte Felix
