Dreamer in The Deep: A Life Changing Journey with

Agency

Two AM Music Global

Client

Coway Malaysia

Product/Service

Change Your Life Campaign

Brief

Together with their creative partner, Coway launched ‘Change Your Life’ campaign in Malaysia, which focuses on “aiming to be there for customers through every moment of their lives”. They produced a short film that was inspired by true events - the journey of a child who, despite struggling with health issues, grew up to become a record-breaking freediver thanks in part to Coway’s presence in her household.

Solution

After discussing with Think Tank director Sling we all felt we wanted to try something that was not such an over emotional and perhaps predictable score. Instead we set out to create a more cinematic approach to help guide the story, to give it more gravity, and push the music to show the size of the child’s accomplishment at the end.

We called upon talented guitar player Linden in Sydney to work on some ideas and he came up with the main melodic line that you hear throughout the track. Back in Malaysia, we worked on fleshing out the ideas and setting it all to the picture. Hopefully, along with the ultra-realistic sound design and natural voice narration, we have helped achieve a sense of wonder, determination and a little bit of wow. Now with 4.6 million views on Youtube.

Lots of love,
Two AM Music Global