Grab 10versary Throwback Collection

MERIT Art Direction: Campaign
Grab 10versary Throwback Collection_CaseBoard.jpg
Grab 10versary Throwback Collection.jpg

Agency

Grab

Client

Grab

Product/Service

Grab

Brief

It’s Grab’s 10th Year Anniversary. We’ve come a looong way, and none of it would have been possible without our drivers, merchants, consumers, and Grab employees. How can we show our appreciation in a personal and unique way?

Solution

We launched the Grab 10versary Throwback Collection, a limited edition fashion series, dedicated to our early supporters. Each design is a throwback and reminder of how we’ve brought change and positive impact to the region.

Credit

Grab Creative Studio
Executive Creative Director: Carina Teo
Creative Director: Neo Ming Yi
Art Director: Reese Lee, Xim Siew, Juwita Natanagara, Wilson Ariyaduta, Chua Mei Fong
Copywriter: Neo Ming Yi, Michelle Francis, Melinda Foo
Producer: Ang Hui Yun
Marketing: Cheryl Goh, Sulin Lau, Caroline Wong