Time Kabel Besar Action Besar

Agency

Fishermen Integrated

Client

Time Internet

Product/Service

Broadband

Brief

In Malaysia, festive seasons are the Superbowl of advertisements, and Chinese New Year is no different. As a small player between mountains of home broadbands, TIME had to search far and deep into the hidden caves to stand out.

Solution

As we know, Kung Fu movies are synonymous with Chinese New Year and are often made of stuntmen gliding through skies using ‘cables’.

Hence, we launched a brand film that translates the definition of ‘Kabel Besar’ very literally – By using TIME’s ‘big cable’, it gives you the advantage of better speed, support, stability, and value for better action!