NAGA DDB TRIBAL
Etika
Wonda 3-In-1 Coffee
Wonda wanted to launch its 3-in-1 coffee. Being a newcomer in category and having a smaller budget compared to the brands that have dominated the 3-in-1 market, they needed a campaign that gets their product noticed. How can we make people want to see our campaign and receive it in a positive way?
The product was launched during National Day celebration, one of the festive seasons where Malaysians look forward to watch ads and branded film. It’s one of the “Malaysian Superbowls” other than Hari Raya and Chinese New Year.
Taking advantage of how every established instant drink brands are highly recognized by the colours of their mugs or cups, we created a launch film for our new product by telling a story that Malaysians would love to see during the season – a film that talks about unity in our multiracial society. Stating that the colour on the outside does not matter, as long as they are Wonda-ful inside.
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Creative Group Head : Candice Chhoa
Senior Art Director: Bobby Lai
BM Copywriter : Zhaffiry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Brand Integration Director: Clarissa Ng
Senior Account Director: Rachel Chew
Account Manager: Sabrina Chan
Project Manager: Victoria Lim
Digital Integration Director: Neal Jansen
Social Strategist: Shazni Tamyez
Production House: D Moving Pictures
Film Director: Dick Chua
Producer: Jocny Lai
DOP: Jordan Chiam, Dick Chua
Film Editor: Koon Pak Fei
Post Production: APV
Audio Production: Pitch Audio + Magic
Music Composer: Kimberly Chin
