KFC Bucket Semangat Rakyat

Agency

Mediabrands Content Studio

Client

QSR Brands (M) Holdings Sdn Bhd

Product/Service

KFC Malaysia

Brief

Going through prolonged lockdowns in 2021, the mood among Malaysians is somber. People are struggling to come to terms with facing their bleak futures. During these trying times, KFC needed to position themselves as a brand that cares for the people, especially during Merdeka.

Merdeka is an important festive for Malaysians. And the target audience for Merdeka campaigns are for the masses. We needed to lift the spirits of Malaysians.

Solution

The KFC bucket is iconic all over the world, Malaysia is no exception. KFC bucket is all about bringing people together in more ways than one. This Merdeka, we want to join Malaysians by creating special KFC buckets that are by the Rakyat for the Rakyat.

It’s a feel-good bucket of hope to lift the spirits and help each other out - bringing home the message that KFC is standing together with Malaysians and is united to take care of each other.

Introducing, ‘Bucket Semangat Rakyat’. A campaign where we create limited edition KFC buckets with kata-kata semangat from one Malaysian to another. The special buckets were illustrated by local artists and auctioned off to help Malaysians in need