Mediabrands Content Studio
Astro Malaysia
sooka
sooka, Astro’s OTT platform, wanted a Raya film that could speak to its core target, the Malaynials.
Today’s millennials crave social validation. This quest to belong on the social sphere through the best content, more likes, and followers sometimes comes at the cost of what’s real. So we showed that the best followers are your family, so embrace your true selves and appreciate the people around you. After all, it’s not about the ‘Likes’ (a play on the ‘Sooka’ name).
Executive Creative Director: Kevin Le
Creative Director: Mandar Wairkar
Art Director: Mandar Wairkar, Shirley Toh
Copywriter: Erika Iffiana, Kevin Le
Agency Producer: Gerard Sebastian
Business Director: Gary Read
Account Executive: Adriana Shamsul Azmer
Client Supervisor: Norsiah Juriani Johari, Hilda Shamsul Bahri, Awin Roslin
Film Director: Prem Anand Pillai
