Mediabrands Content Studio
Bulan Bintang
Traditional Apparel
This is the first time Bulan Bintang makes a commercial. We’re tasked to introduce the festive wear brand to the market using celebrity endorsement.
Inspired by the relatable notion that when you don Bulan Bintang festive wear, you not only look like the celebrity endorsing our brand, but you also feel like a star. The film depicts an ordinary protagonist who transforms into a star upon wearing the attire, driven by his desire to impress a girl. This desire leads to a Raya Open House he hosts where everyone in the Kampung attends. As the protagonist transforms because of the wear, his actions begin to change too. He walks with confidence, stands tall, and exhibits star-like charisma. In a humorous yet relatable way, he reluctantly helps out with the Raya Open House. This captures the heart of the many as we reveal the message that genuine distinction is defined by one’s actions rather than appearance.
Executive Creative Director: Kevin Le
Creative Director: Eddy Nazarullah, Mandar Wairkar
Copywriter: Eddy Nazarullah, Suffiya Md. Nor, Zaffira Zakuan
Art Director: Mandar Wairkar, Maman Rosnan
Brand Director: Eugene Chan
Brand Manager: Edlyn Enessa
Producer: Ezurain Ekhwan
Production House: Reservoir
Film Director: Quek Shio Chuan
Client: Azzim Zahid, Zamaliah Mohamed Zaki, Khairul Amyruddin, Siti Umairah, Nur Syuhada, Nur Alyaa Yasmin
