Mediabrands Content Studio
QSR Brands
Pizza Hut
After around 40 years of serving Pepsi, Pizza Hut Malaysia has finally switched to Coca-Cola. But as one of the fast food latecomers to adopt this, how do we announce this differently for Malaysians to get really hyped for Coca-Cola at Pizza Hut?
We let our pizza do the talking instead. How? By bringing the taste of pizza and Coca-Cola together to create Cola Pizza.
We began selling Cola Pizza in all Pizza Hut outlets and launched an ASMR campaign with social postings, film and pizza packaging box inspired by the visuals and sounds of this cola-boration.
Executive Creative Director: MUN
Creative Director: Ng Bee Nee
Creative Group Head: Nikki Chong
Art Director: Christopher Ongkowidjojo, Nikki Chong, MUN
Copywriter: Kristine Rimas Lee, Ng Bee Nee
Designer: Chong WinJett
Business Director: Rena Tay
Brand Director: Lim Xin Ee
Producer: Betsy Hee
Studio & Traffic Director: Jeremy Lim
Production Company: Studio 20Twelve
Client: Emily Chong, Muhaini Ghazali
