Grab
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During Raya, almost every brand will release a Raya film. And these films are all same-same but different—tear-jerking, emotional, and heartwarming. Ngaaw…
How can Grab stand out in a sea of soppy emotional ads?
While most Raya ads featured hometowns and family reunions. We told a story about an orphan with no family instead in the film ‘Suasana Hari Rabu’.
After losing her parents in a freak accident, Rabu (the protagonist) developed a strong hatred for festivities. When you don’t have a kampung to belong to, it’s only natural to hate Raya.
Will this Raya anti-hero win the hearts of Malaysians?
ECD: Carina Teo
CD: Wong Sen Kiat
Copywriter: Carmen Cheong
Art Director: Zahriel Yazid
Designer: Simone Yeoh Si Wen
Creative Producer: Jan Teoh
Marketing/Brand: Sherene Tan, Allyce Low, Pamela Chia, Hassan Alsagoff
Social Team: Anne Cheah, Shazli Mokhtar
Digital Performace: Amanda Choo, Emily Tan
Production House: Graph Studio
Film Director: Derrik Yaw
Exec Producer: Kenneth Lim
Producer: Leon Ho
Line Producer: Lee Jade Shan
Dir of Photography: Kenz Koh
Art Department: Seni Lab
Post Production: Gurafu Post
Offline Editor: Elyas Adnan
Colorist: Jawagar Samidurai
Online Editor: Corey Chong
Animator / Graphics: Johnson Ng
Music score: NUC Audio - Bo Cuurley
Sound Engineer: LAB Studio - Soo Yuen Yiet
