GEOMETRY GLOBAL SDN BHD
Telekom Malaysia
Telecommunications
2022 was a tough year to recover from with retrenchments, inflation and recession on the rise. Ironically Chinese New Year is all about prosperity, luck and wealth where Chinese people are most likely to be judged for their achievements. So how can we help them through this depressing time and still push them to go home for Chinese New Year to face their family?
In Chinese Culture, status is defined by one’s face value and even has a saying, ‘mei you lian’ which directly translates to ‘no face’. So this Chinese New Year, we gave everyone a face inspired by the forgotten art of Chinese Opera. Introducing ‘Faces of Courage’, an AR experience where people with no face to go home, can borrow these opera faces to face the year and more importantly face their family. We also told them stories of these faces through interactive digital short stories which they could find on all social media platforms, newspapers and even on angpao packets! Yeng le.
Agency
Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: Kunchee Aui
Associate Creative Director: Lim Aivee
Creative Group Head: Zahir Mazlan
Art Director: Michelle Kwok
Copywriter: Hannah Sim
Chinese Copywriter: Suki Goh
Designer: Shin Shin, Zoey Teh
AR Filter Developer: Norlisa Ramlee
Social Media Manager: Shahrin Rosely
Client Servicing: Sharifah Sharina, Gan Kok Chi, Nur Batrishea
Clients
Head Brand Marketing: Andrew Pinto
GM Brand Partnerships: Teh Siow Ling
AGM Brand Partnerships: Logeswary A/P Subramania Arunaghiri Path
Manager Brand Partnerships: Nora Haslin Hasnan
Head of Social: Nuraini Alyaa Ramlan
Social Media Manager: Alya Iswani
