Directors Think Tank Sdn Bhd
MALAYSIA AIRLINES
Airline Service
This partnership with Malaysia Airlines began in April of this year, where Bonsey Jaden was tasked with breathing new life into their latest brand awareness effort. Most notably, the focal point of this initiative was to leverage on the intrinsic inclination for hospitality in both the country as a whole, as well as Malaysia Airlines’ brand ethos. The campaign weaves together the tradition of hospitality within the brand with a creatively fresh and meaningful approach–a true testament to Bonsey Jaden’s reputation for innovative storytelling and expertise in brand building through powerful insights and strategy.
Creative Agencies : Bonsey Jaden x Imaginary Friends
Creative Director : Adam Chan
Associate Creative Director : Jing Wei
Associate Creative Director : Gary Hor
Business Director : Jay Murali
Head of Operations : Ian McMullan
Creative Services Manager : Phyllis Chow
Production House : Directors Think Tank
Executive Producer : Heng Tek Nam
Film Director : Rajay Singh
Co-director : Hyeon x Aoi Pro, Chevie Law
DOP : Anu Moothedath
Editor : Affandi Jamaluddin
Producer : Suraya / Don Wong
Line Producer : Novis / Ain Nasir
Production Asst : Arman / Ipson
Bolt Operator : Nook
Production Designer : Budi Gareng
Art Director : Rachel Chong
Wardrobe : Wardrobe Room
Post Producer : Vinie / Sivagamy
Colorist : Ben Conkey
Online Editor : Chris Cheng / Akira
Sound Director : Rodney Thomas
Music : Pitch Audio Magic
Music Producer : Rath
Music Director : Kimberly
Client : Malaysia Airlines
Group CEO : Izham Ismail
Group Chief Marketing & Customer Experience Officer : Lau Yin May
Global Head of Marketing : Wong Wai Kuan
Head, Brand, Strategy & Creative : Sagar Paranjpe
Head, Social Media : Sherry Woo
Head, AV Production : Travis Loh
Head, Art – Digital : Chow Chuan Yean
Senior Copywriter : Charlotte Lam
Senior AV Producer : Admad Ezzat Hakimi Ahmad Kamil
AV Producer : Cheok Mok Yee
Senior Art Director : Clarice Yong
Copywriter : Amanda Wong
Executive : Norzillah Hashim
Senior Officer : Azla Muhamad
