Fishermen Integrated
GrabFood
Food Delivery
GrabFood’s Mega Sale is Singapore’s biggest sale of the year with massive discounts and superdeals. However, there are plenty of other sales happening during the year end and therefore the objective was to make our Mega Sale rise above the noise of all the other year end sales.
GrabFood’s Mega Sale will get you to keep eating more. Just like any typical Singaporean grandmother. In order to emphasize how massive the sale was, we needed to create not just the mother of all sales, but something bigger. Larger. Grander. The Grandmother of All Sales.
Executive Creative Director: Andrew Tan, Adam Miranda, Han Ming Toh
Creative Director: Andrew Perera
Creative Group Head: Fish Cheng
Copywriter: Charmaine Teo
Junior Art Director: Aloysius Tee
Managing Director: Mark Darren Lee, Joyce Gan
Account Manager: Alex Asha’ari, Lih Wern Tan, Jae Chan
Head of content production: Kimberly Hii
Studio Manager : Stephanie Lai
Production House: Directors Think Tank
Film Director: Darrel Hyon-Le
Executive Producer: Pete Singh
Producer: Deshen Heng
DOP: Nicholas Chin
Art Director: Real Something
Wardrobe Room: Wardrobe Room
Tank 3 Asia: Tank 3 Asia
Audio House: Fuse Adventures In Audio
