A CLEAN START

Agency

FCB SHOUT

Client

RHB Group

Product/Service

RHB Bank

Brief

RHB’s festive films have always been a platform for the brand to highlight its brand purpose of ‘Making Progress Happen For Everyone’ and its new ESG (Environmental, Social & Governance) aspirations. For Chinese New Year 2023, the brief was to inspire Malaysians that progress can come from anyone by championing a true story about a Malaysian who has contributed a tremendous amount of social progress to the community and society while tying in the values of the festive occasion.

Solution

We knew we found the perfect tale to tell when we came across the true story of Lex Low, a hairstylist who founded Othrs. Barbers. Aside from being successful in his trade, Lex Low also dedicates his life to giving free haircuts to the homeless. But what really makes this social entrepreneur a cut above the rest is his willingness to do even more for the marginalised communities in Malaysia. He devotes much of his time to imparting his hairdressing skills to ex-convicts, ex-addicts and even the Orang Asli, so that they can have the opportunity to build a career for themselves and succeed against the odds.

We were very conscious about not turning this film into a documentary of Lex’s life, but more of a homage to the tremendous, positive impact that his endeavours have made on the people who needed help the most. To achieve that, we had to craft a story that features not only Lex, but also a character who serves as a singular, symbolic representation of all the people whose lives h