Grab
Grab
Tech
An average of 16,000 trees/country are cut down to make angpows…which can only be used once every 12 years based on the zodiac cycle. However, digital angpows can’t replicate the joy of receiving physical angpows.
Insight:It’s what’s inside (an angpow) that counts.Idea:Create the tiniest angpow in the world that:• comes with an evergreen greeting, Xiao Xiao Xin Yi (tiny, tiny gesture from the heart)• has smaller carbon footprint• can be used every year• and (almost) every special occasion
ECD: Carina Teo
CD: Neo Ming Yi
Art Directors: Sean Goh Sew Wah, Juwita Natanagara, Reese Lee
Writers: Edison Tan, Sean Goh Sew Wah
Producers: Ang Hui Yun, Edison Tan
Production partner: Protg Limited
