Fishermen Integrated
Alcon Pte Ltd
PRECISION1® Contact Lenses
Many contact lens users in Singapore and Malaysia normalise the pains and discomforts that come with using contact lenses based on old technology; often these symptoms are dry eyes, tearing, pain, eye redness. The task was to get contact lens users to switch to PRECISION1® lenses by signing up for the 5-day E-trial.
For our solution, we enlisted Jenn Chia, an influencer with a big following in both Singapore and Malaysia, who’s known for her quirky video content on the subject of relationships where she plays multiple characters. This was perfect for us to tell a dramatic, funny story about what a healthy relationship looked like VS a toxic one, as a metaphor for PRECISION1 contact lenses VS the outdated contact lenses you’ve been in a ‘relationship’ with for so long.
Executive Creative Director: Adam Miranda, Andrew Tan, Toh Han Ming<br />
Creative Group Head: Elaine Liao<br />
Art Director: Aloysius Tee <br />
Copywriter: Ian Lingarajan <br />
Managing Director: Mark Darren Lee<br />
Account Manager: Adriel Chan<br />
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Creative Co-Director & Copywriter: Jenn Chia<br />
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Production House: Graph Studio Sdn Bhd<br />
Executive Producer: Kenneth Lim<br />
Film Director: Jawagar Samidurai, Derrik Yaw<br />
Producer: Lee Jade Shan<br />
DOP: South Ong<br />
Assistant Director: Melissa Lim<br />
Art Director: Chia Kok Ming<br />
Makeup Artist: Sue<br />
Wardrobe Stylist: Max Mak<br />
Post House: Gurafu Post<br />
Offline Editor: Elyas Adnan<br />
Online Editor: Jassmine Majeed, Johnson Ng<br />
Audio House: L.A.B Studio
