Graph Studio
Time dotCom
Time Internet
During the highly competitive Chinese New Year season, Time Internet faced a significant challenge: standing out against brands with media budgets ten times larger. Tasked with promoting their customizable internet plans—versatile enough to cater to Malaysians of all ages, profiles, and preferences—Time needed a campaign that worked ten times harder. With a limited budget, the goal was to capture attention and highlight the flexibility of their plans, proving that Time Internet is the perfect fit for every household, regardless of its size or needs.
Time Internet’s “Like It’s Your Father’s Company” campaign, building on the brand’s ‘Kabel Besar’ (Strong Connections) proposition, highlighted the flexibility of their customizable internet plans. The campaign tapped into the cultural insight that in family businesses, members often have the freedom to make decisions without constraints, just like how Time allows customers to tailor their plans—as if their father owns the company.
Client: Time Internet
Agency: Fishermen Integrated
Executive Creative Director: Adam Miranda & Andrew Tan
Creative Group Head: YK Tan
Senior Copywriter: Deborah Woong, Jackson Mah
Group Client Services Director: Joyce Gan
Associate Account Director: Dylan Chong
Account Executive: Faith Lum
Production House: Graph Studio
Executive Producer: Kenneth Lim
Film Director: Derrik Yaw & Jawagar Samidurai
Producer/Asst Director: Shito
Line Producer: Ying Jie Peh
Onset PA: Jade, Tiger
Production Trainee: Jutika
Storyboard Artist: Brad Chai
Post Production: Gurafu Post
Producer: Tan Vinie
Film Editor: Elyas Adnan, Johnson Ng
Colorist: Beh Jing Qiang
Online Artist: Moon Chong, Syak
Online Support: Jassmine Majeed
Animation: Johnson Ng
2D Artist: Kok Hong
Music Composition: Wavefarer Audio
Music Director: Clinton Liew
Music Engineer: Johnston Wang
Audio House: Lab Studio
Sound Design: Yuen Yiet Soo
Sound Engineer: Jason Khoo
Camera Department
D.O.P: Kenz Koh
1st AC: Ah Yiew
2nd AC: Henry
Q Take & Wrangler: Eric Yap
Robotic Arm: Black Illusion
Light & Grip Department
Key Grip: 13
Gaffer: Seng Kiat
Art Department: Something Reel Studio
Art Director: Ray Tan
Art Asst: Cho Shou Yu, Sia Meng Fei, Lim Xin Yang, Lee Jia Jie, Lee Chin Fang
Styling Department
Make-up & Hair Stylist: Fish
Wardrobe Stylist: Darren (Wardrobe Room)
