Chariot Agency Sdn Bhd
Don't Skip the Ad
Don't Skip the Ad
Create a hook that can be used in the beginning of every episode for an advertising podcast, Don’t Skip the Ad.
Illustrators, writers, and musicians came together to create an irreverent homage to advertising. Drawing on the concepts of great ads, the creative agency created 6 different scenarios that played on some of the industry’s greatest tools to create greater ads: misdirection, metaphor, honesty, drama, exaggeration, and fantasy. All alluding to what Don’t Skip the Ad stood for. That learning from seasoned advertisers – like the people you’ll be hearing from on the podcast – are the best way to grow and thrive in the industry.
Executive Creative Director: Jarrod Reginald
Creative Director: Kuah Jenhan
Illustrator: Ooi Huiqi, Syahrul Azril
Animator and Editor: Noel Hoe
Managing Director: Adrian Cheah
Senior Agency Manager: Vanessa Pang
Audio Production: Pitch Audio+Magic
