Case Film
Case Board
Star Reacher Advertising Sdn Bhd
Maxis
Internet/Telecom
As an effort to win over the youth, Hotlink has always championed the local MLBB gaming scene. But sponsorship alone is not enough to build a sustainable and long lasting relationship with the youth. We needed to nurture the MLBB community in order to nurture a strong relationship with them.
When you love something, you’ll always have an opinion. And MLBB fans have plenty. So, after years of sponsoring successful MLBB tournaments, we decided it’s time we bring in a new MVP—MLBB die-hards—and give them the power to control the game.
With Moonton’s blessing and support, we launched Hotlink’s first fully-owned MLBB tournament and gave MLBB fans the ultimate power of deciding the tournament’s team captains, who will then assemble their dream teams for battle.
We also rewarded fans with exclusive merchandise and a meet-and-greet with the amazing teams.
Result:
• Over 1.85mil TikTok video impressions with 17.5% VTR (#1 social media used by Malaysian Gen Z*)
• Over 1.63mil cumulative reach across media touchpoints
• USD 31.3mil earned PR value (Advertising Value Equivalency)
Source: GWI, wave (Q3 2023, Q4 2023, Q1 2024, Q2 2024) Universe 4.9M
CHIEF CREATIVE OFFICER : EMIR SHAFRI
ASSOCIATE CREATIVE DIRECTOR : EE LYN NG
CREATIVE GROUP HEAD : IZZUL IQRAM RAHIM
WRITERS : AFINI HILAL & EUNICE LOKE
SENIOR CREATIVE DIRECTOR : WALTER TEOH
ASSOCIATE CREATIVE DIRECTOR : SZEMEI CHAN
DESIGNER : NINA JISMANI
DIGITAL PROJECT DIRECTOR : CASEY WONG
SENIOR DIGITAL PROJECT EXECUTIVE : WAHIDA SUHAIMI
SENIOR DIGITAL ART DIRECTOR : EELYNN TEO
GRAPHIC DESIGNER : XIAO XUAN TAN
CLIENT PARTNER : POH LI
SENIOR ACCOUNT DIRECTOR : MYRA CHUA
SENIOR ACCOUNT MANAGER : MICHELLE CHANG
ACCOUNT EXECUTIVE : SOFEA QISTINA
