Case Board
TBWA KUALA LUMPUR
Abbott Nutrition
Child nutritional supplement
Although Malaysia’s child stunting rate is growing, moms don’t prioritise height gain in their kids. Abbott wants moms to understand the importance of height in children’s growth, by pushing the message of #RealGrowthRealResults for their PediaSure product - a milk that nourishes children below 10 years old for height gain.
Stunted growth doesn’t just affect children’s heights, but also their dreams and futures. We show that PediaSure is committed to nourishing kids’ all-rounded growth, by capturing the real reasons moms would want their kids to catch up in height.
We do this with a photograph used as a key visual in our campaign: Give Your Kid A Head Start.
We tap into moms’ “FOMO” (Fear Of Missing Out) spirit by using sports to communicate how kids perform at their best when they are nourished for growth. The visual features a child competing against his shorter self in a swimming race, with his height enabling him to reach the finish line first.
Chief Executive Officer: Yee Hui Tsin
Business Director : Iman Omar
Associate Brand Director : Nicklaus Lam
Chief Creative Officer : Yee Wai Khuen
Creative Group Head : Kee Teik Jin
Art Director : Ava Swee
Senior Copywriter : Wesley Jon
Copywriter : Tiara Chloe Lim
Designer : Ellen Ang
Strategy Director : Shalini Rupesinghe,
