Case Board
Creative Assets
TBWA KUALA LUMPUR
Bask Bear, Loob Holdings
Food & Beverages
Bask Bear, a fast-food chain promoting confidence, aimed to raise awareness and encourage trials of its new menu. The campaign’s goal was twofold: challenge market leaders and position Bask Bear as a strong alternative.
Bask Bear made a series of billboards, featuring implied mentions of competitors’ mascots humorously endorsing Bask Bear Burgers, playfully demonstrating Bask Bear’s confidence in competing with global fast-food giants. Positioned near busy McDonald’s and KFC locations, the ad emphasized Bask Bear’s boldness and the contrast between the brands.
Chief Executive Officer - Bryan Loo
Marketing Manager - Tay Kai Wei
Assistant Brand Manager - Vern Cheah
Assistant Brand Manager - Engku Nurul Jannah
Brand Executive - Selene Tan
Executive Creative Director - Jeremy Tai
Art Director - Elaine Mun
Designer - Muhammad AIman Bin Zulkifli
