M&C Saatchi (M) Sdn Bhd
Bank Negara Malaysia
Banking
As Chinese New Year approaches, the Chinese community often buys various new items to welcome prosperity. Scammers then capitalise on this increased spending with more scams.
Bank Negara needed a way to remind everyone to be vigilant, and protect their finances from scammers.
In Chinese culture, there are already proverbs and sayings that warn against things that are too good to be true. Audiences just need to be reminded in an impactful way. We reminded Malaysians to stay vigilant against scams by bringing a Chinese saying to life in a larger than life way, for a powerful festive PSA.
AGENCY
Managing Director: Nisha Devina Roy
Executive Creative Director: Hor Yew Pong
Creative Group Head: Teoh Xinxian
Senior Chinese Copywriter: Jackson Mah
Art Directors: Shom Fui Wun, Shireen Biswas
Planning Director: Kathleen de Cruz
Account Director: Arishah Eleika
Senior Account Executive: Shiraj Sarmada
Executive Producer: Rasydan
AV Producer: Faliq Omar
PRODUCTION
Audio House: Vine Studio
CLIENT
Director Strategic Communication: Shasha Kartini
Deputy Director Strategic Communication: Chim Wai Shan
Strategic Communication Manager: Loo Pei Chia
Social Media & Internal Communication Manager: Ilyanna Aylin binti Ayob
