Case Film
Case Board
M&C Saatchi (M) Sdn Bhd
Bank Negara Malaysia
Banking
Despite ongoing efforts to combat scams, Malaysians remain unaware. Bank Negara Malaysia wanted a memorable anti-scam warning, that would remain top of mind.
Malaysians love watching dramas, spending several hours daily indulging in their favourite plot twists. What if we could get them hooked on a drama that could help save their finances instead? We educate Malaysians on how to recognise and avoid financial scams, by weaving real-life scam scenarios into an unforgettable story of love and heartbreak.
AGENCY
Managing Director: Nisha Devina Roy
Executive Creative Director: Hor Yew Pong
Creative Group Head: Teoh Xinxian
Senior BM Copywriter: Jenatun Zulkifli
Junior Copywriter: Darren Cheah
Art Directors: Shom Fui Wun, Gavin Chai
Planning Director: Kathleen de Cruz
Junior Strategic Planner: Nurul Amni
Senior Account Director: Sharon Rodrigues
Senior Account Executive: Shiraj Sarmada
Account Executive: Nurul Atiqah
Executive Producer: Rasydan
AV Producer: Faliq Omar
PRODUCTION
Production House: Directors Think Thank
Director: Hyrul Anuar
Executive Producer: Pat Singh, Lee Zinyau
Post House: Tank3 Asia
Audio House: Tank Music Asia
CLIENT
Director Strategic Communication: Shasha Kartini
Deputy Director Strategic Communication: Chim Wai Shan
Strategic Communication Manager: Loo Pei Chia
Social Media & Internal Communication Manager: Ilyanna Aylin binti Ayob
