Case Film
Case Board
Creative Assets
Wofollow Sdn Bhd
Yu-Ai
Mooncake
With urbanization and modern lifestyles, Mid-Autumn traditions are fading, and mooncakes have become commercial gifts, losing their meaning. Traditional mooncakes, high in sugar and fat, no longer appeal to younger, health-conscious families. Young families seek more than healthier choices; they want to reconnect with tradition and create meaningful moments with their children.
Yu-Ai reimagined the mooncake by introducing a low-sugar, low-fat option designed for health-conscious families. It’s more than just a healthier mooncake; it’s about creating a shared family experience. Our innovative “Family Bonding” packaging features the interactive “Moon Landing Adventure” game, where parents and children can explore the legend of Chang’e and Mid-Autumn traditions together. By transforming the mooncake box into an engaging activity, Yu-Ai brings families closer, turning the festival into a memorable, shared moment.
Creative Director: Gary Boon
Account Director: Ally Kuah
Art Director: Roy Tan
Brand Manager: Nicole Low
Copywriter: Nicole Low
Creative lead: Ann Wan
Designer: Monxuen Lim
Content Production: Rexpo Content Studio
Printing Production: Light Up Creative Sdn Bhd
Client: Wee Pan
