Case Film
Case Board
Accenture Song
Petroliam Nasional Berhad
PETRONAS
A CNY festive film that is authentic, relatable to the masses, and tells a story and lesson about progress based on PETRONAS’s brand purpose.
A CNY story that is based on the cultural insight of a Chinese tradition where newly married wife will celebrate reunion dinner and first day of CNY with her husband’s family. This is a major change to her life because she has always been celebrating reunion dinner and first day of CNY with her family before getting married. The lesson of the story is finding a way to hold onto our tradition, without letting them stand in the way of progress.
Accenture Song
Principal: April Toh
Executive Creative Director: Zaheer Kaisar
Creative Director: Cherry Lee
Creative Group Head: Nurayuni Safira
Creative Group Head: Tan Yik Hua
Art Director: Fish Ong & Leah Leong
Sr Designer: Timon Tan
Chinese copywriter: Yong Jook Yie
BM copywriter: Aileen Ibrahim & Qistin
Integration Director: Albert Tang
Integration Manager: Lee Sin Wah
Production Director: Farhah Isyqi
AV Producer: Adrian Nurdin
PETRONAS
Siti Azlina Bt A Latif
Senior General Manager
Strategic Communications,
Group Strategic Relations and Communications
M Fazli B Ibrahim
General Manager,
Communication Delivery Section,
Group Strategic Relations and Communications
Dzaffri Redza Zainal Rashid
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications
Galoh Sazrina Samsudin
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications
Norhisham Abdullah
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications
Zarak M Zain
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications
Production House: D Moving Pictures
Director: Dick Chua
Producer: Jocny
Audio House: The Rec Room
Music Composers: Kieran Kuek
Sound Engineer: Thoo Jhen Ken
Producer: Siew Kim Foong
Media Agency: iProspect
