Vibe Kopi Susu

Agency

Star Reacher Advertising Sdn Bhd

Client

Gerbang Alaf Restaurants Sdn Bhd

Product/Service

Kopi Susu McCafe

Brief

For most Malaysians, their first coffee is likely a condensed milk-based coffee. To transition to an espresso-based coffee that usually comes with fresh milk is a big departure from the familiar palette that Malaysians are used to.

To facilitate this transition at the point of brand adoption into McCafé, we introduced a new offering that appeals to Malaysian palates - Kopi Susu McCafé, coffee which is espresso-based and made with condensed-milk. It is sweeter and richer, appealing closely to Malaysian palates & preferences.

Seeing this huge opportunity to introduce our own take on a drink Malaysians truly love, we needed to find a way to innovate and infuse a new rasa to Kopi Susu McCafe.

Solution

We created “Vibe Kopi Susu,” an enchanting song collaboration that bridges together the timeless vocals of Malaysian legend Saloma, with the contemporary artistry of Malaysian rap sensation SonaOne and singer Daiyan Trisha. “Vibe Kopi Susu” is a modern reinterpretation of the beloved Saloma classic, “Kopi Susu.” This iconic track has been reborn with a fresh and innovative twist, combining reimagined instrumentation, Al voice technology to seamlessly channel Saloma’s voice onto the song’s expanded lyrics. Vibe Kopi Susu was also spread across multiple platforms such as YouTube, Apple Music, and Spotify for maximum reach.

Results:
Over 5.4 Million total YouTube Views - McCafe’s highest-ever
Over 13K All Time Streams on Spotify
+ 86% increase in McCafé sales