Related Entries from GEOMETRY GLOBAL SDN BHD
GEOMETRY GLOBAL SDN BHD
CIMB Group Holdings Berhad
Banking
As one of the oldest banks in Malaysia, CIMB is being seen as conventional, cold, and old. We needed a brand campaign that would help CIMB appear younger and more relevant.
People only think of banks when they need to make something happen—whether it’s securing a loan for a new bike, car, house, or to expand their business, etc. They turn to us only when they need something. Let’s own that and become the brand that helps people make things happen. We created the Kita Bagi Jadi (Make It Happen) campaign that celebrates Malaysians never-give-up spirit, featuring Malaysian personalities that are known for their grit and persistence.
Creative Agency: VML Malaysia
Chief Creative Officer: Didi Pirinyuang
Executive Creative Director: Phoecus Lee, Suryadipura Salleh
Creative Director: Suffian Rahman
Creative Group Head: Wayne Wang, Joceline Yan
Copywriter: Hannah Sim, Helmy Hezza Ezzickry, Syataf Akhimullah
Senior Art Director: Lawrence Loh
Chief Strategy Officer: Filipe Lampreia
Senior Strategic Planner: Farhanim Abdul Manan
Head of Client Engagement & BX: Victoria Chu
Group Account Director: Elaine Wong
Senior Account Executive: Christin Lee
Head of Integrated Creative Services: Loreen Eva Lim
Executive Producer: Mike Chong
Production House: Playmonster
Film Director: Eric Yap
Executive Producer: Joanne Smith
Producer: Bernie Koh
DOP: Eric Yeong
First AD: Dest Kee
Line Producer: Lim Wai Shin
Art Director: Taufiq Kamal
Stylist: Mark Ong, Jonathan Ho
Post Production House: FNL PRJCT CREATIVE
Editor: Vikster Chew
Colorist: JF Chong
Audio Production House: Pitch Audio+Magic
Composition: Pitch Audio+Magic
Client: CIMB Malaysia
Group Chief Brand & Marketing Officer: Toni Darusman
Regional Head, Group Brand Strategy: Suraiya Abdul Samad
Vice President, Group Brand Strategy: Cecilia Wong
Manager: Rachel Choong, Magdalene Louisa Fletcher
Assistant Vice President: Fara Aida Dahlan
Assistant Manager: Leong Kai Li, Nurul Asyiqin Nazri Shah
Executive Officer: Muhammad Rais Ramli, Norazreen Yahaya
