Any Excuse to Celebrate

MERIT Best digital-led brand experience & activation

Case Film

Case Board

AnyExcusetoCelebrate.jpg

Creative Assets

Agency

Chariot Agency Sdn Bhd

Client

Nando's Malaysia

Product/Service

F&B

Brief

Nando’s is known as a special occasion place.Birthdays, anniversaries, big team wins.You know… Big celebrations!Which sounds great, but…How many birthdays do you have in a year?

Solution

Instead of waiting for a reason to meet up, we turned any excuse into an excuse for a celebration. When we said any, we meant any. We shaved off some Gen Z eyebrows, held a funeral for a plant, and found a long-lost takeout container and took it to Nando’s. Soon the internet joined in with excuses of their own. We used their comments as our social media fodder for the next 30 days. Then to reward them for giving us their excuses, we brought it out of the internet and into our restaurants.

Credit

Executive Creative Director: Jarrod Reginald
Creative Directors: Christyna Fong, Kuah Jenhan
Art: Ng Yao Ding, Jacqueline Lau, Jessie Lim, Jen Lok, Chong Zhe Qi, Syazwan Jehan
Copy: Ooi Huiqi
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Strategy Director: Bryan Leong
Planning: Carolyn Lee, Brinda Menon, Nathaniel Lim
Account Management: June Lim, Loo Shenning
Senior Agency Manager: Vanessa Pang

Production House: Grim Film
Director: Jared Lee
Executive Producer: Lim Eilin
Post Production: Ramen Studio
Audio Production: Qactus Studio

Client: Nando’s Malaysia
Chief Commercial Officer: Chai Hui Fung
Marketing Director: Elaine Chiew
Marketing Manager: Andrew Tho
Digital Marketing Manager: Vincent Loong
Social Media Manager: Vivian Kok