PETRONAS Raya 2024 Salam Dari Hati

BRONZE Production Design/Art Direction: Single

Case Film

Case Board

RAYA 2024_MainFilm_Thumbnail.jpg

Creative Assets

Agency

Accenture Song

Client

Petroliam Nasional Berhad

Product/Service

PETRONAS

Brief

A Raya festive film that is authentic, relatable to the masses, and based on PETRONAS’s brand purpose which is about progress.

Solution

A story based on a cultural insight of bring back the true meaning of Salam on the first day of Raya. Every Salam brings a different meaning in our lifetime, reminding us to appreciate each moment of forgiveness. This Aidilfitri, embrace “Salam from the Heart”.

Credit

Accenture Song
Principal: April Toh
Executive Creative Director: Zaheer Kaisar
Creative Director: Cherry Lee
Creative Group Head: Nurayuni Safira
Creative Group Head: Tan Yik Hua
Art Director: Leah Leong
BM copywriter: Aileen Ibrahim & Qistin
Integration Director: Albert Tang
Integration Manager:  Lee Sin Wah & Megat Najmi
Production Director: Farhah Isyqi
AV Producer: Adrian Nurdin

PETRONAS
Siti Azlina Bt A Latif
Senior General Manager
Strategic Communications,
Group Strategic Relations and Communications

M Fazli B Ibrahim
General Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Dzaffri Redza Zainal Rashid
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Galoh Sazrina Samsudin
Senior Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Norhisham Abdullah
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Zarak M Zain
Manager,
Communication Delivery Section,
Group Strategic Relations and Communications

Production House: Passion Plus Sdn Bhd
Director: Rewan Ishak
Executive Producer: Lai Tjun Kong
Producer: Choi Shu Hui

Audio House: The Rec Room
Music Composers: Kieran Kuek & Tatsuro Miller
Sound Engineer: Thoo Jhen Ken
Producer: Siew Kim Foong

Media Agency: iProspect