Creative Assets
Chariot Agency Sdn Bhd
MSIG Malaysia
Insurance
Create awareness for MSIG’s comprehensive car insurance.
When we imagine a worst-case scenario, even at their most ridiculous, it causes anxiety because it could happen. Using this, we created a poster that exaggerates what your mind catastrophizes, illustrating a bizarre scenario that culminates in a car accident. But even if an elephant ran into your car, it’s no issue when your car is covered by MSIG insurance.
Executive Creative Director: Jarrod Reginald
Art: Ng Yao Ding, Amy Tan
Copy: Christyna Fong
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Account Management: Jaslyn Chin
Senior Agency Manager: Vanessa Pang
Client: MSIG
Head of Department, Branding & Communications: Lim Yee Feng
