Directors Think Tank Sdn Bhd
MAYBANK
Maybank Indonesia
While Maybank is already greatly known in Malaysia across all ages, it isn’t the same in Indonesia. Wanting to be more relevant to the young and urban, we were tasked to create a brand film that showed them how Maybank is a bank that helps elevate the lives of Indonesians.
The brand’s tagline “Maybank, My Bank” coupled with our understanding of how Indonesia’s current generation of youth are incredibly hard workers, led to our direction of bringing Indonesians to greater heights. We created a whimsical spot that features different Indonesians slowly flying off from various scenarios, from an office to a maternity ward, to the tune of a classic Indonesian children’s song “Naik Naik Ke Puncak Gunung” to show that with a little help, anyone can rise above.
Client : Maybank Indonesia
Agency : Imaginary Friends
Creative Director: Adam Chan
Creative Group Head: Siok Yee, Chee Hao
Head of strat: Sabrina Jamaludin
General Manager: Joleyn Chin
Director : Rajay Singh
Executive Producer : Heng Tek Nam / Intan Sham
Producer : Amar_fhairuz / Audri Ferainy
Co Director : Chevie_law / Priya Shah
1st Ad : Heng Deshen_heng
Line producer : Lee Zin Yi
Production Assistant : Ain Nasir / Lee Zin Yau / Khoo Shar Harn
Unit Manager : Big Man
1st DOP : Nicholas Chin
2nd DOP : Shahrul Chehasan
Production Designer : Bruno Hadjadj
Art Director : Loh Ken Loong
MUA & Hair Stylist : Jovin Tan Lih Ting
Wardrobe Stylist : Wardrobe Room
Location Manager : Deric Lee
Post : Tank 3 Asia
Music : Tank Music Asia
Equipment : Tankquip
Agency: Imaginary Friends Malaysia
Executive Creative Director: Adam Chan
Associate Creative Director: Siok Yee, Chee Hao, Finy Tjong
Copywriter: Finy Tjong, Devan Rudinatha
Art Director: Siok Yee, Chee Hao, Finy Tjong, Devan Rudinatha
Head of Strategy: Sabrina Jamaludin
General Manager: Joleyn Chin
