Case Board
Creative Assets
Mediabrands Content Studio
Wipro Unza
Safi Shayla Hijab Parfum Mist
Create an attention-grabbing, simple-to-understand campaign that communicates Safi Shayla Hijab Parfum Mist’s elegant floral perfume that provides long lasting freshness to hijabs and hair.
Research has shown that wearing the hijab helps boost women’s confidence and give them a sense of autonomy and empowerment.
Modern hijabis believe that they are breaking barriers in areas such as business, media, sports and politics – showing that the hijab does not limit professional ambitions or achievements.
However, there’s one thing that many of them often experience in their pursuit of goals: ‘Hijab Kepam’ or damp hijab, which can cause smelly and damaged hair. Safi Shayla Hijab Parfum Mist is a convenient solution for Malaysian hijabis. The design demonstrates how the product can quickly freshen their hijabs – leaving them free to break stereotypes without breaking stride.
Executive Creative Director: MUN, Kevin Le
Creative Director: Eddy Nazarullah, Shariar Ab Ghafar
Copywriter: Eddy Nazarullah
Art Director: Hoo Xin Zi, Shariar Ab Ghafar, MUN
Client Services Director: Chong Jia Ling
Print Producer: Jeremy Lim
Photography Studio: Pencil Studio
