Case Board
Chariot Agency Sdn Bhd
Sifar Malaysia
FMCG
Create a brand identity and logo for a 100% biodegradable toothbrush. Our objective was to come up with something inspired from nature that was arresting, easily recognisable, and widely appealing.
Croco Toothbrush is the brand identity we created to highlight the product’s commitment to nature. We chose a crocodile to inspire the imagery of the creature gobbling up the food and gunk stuck between gums and teeth. The simple logo brought the name to life, in a way that was fun with a unique visual play.
Executive Creative Director: Jarrod Reginald
Art: Ng Yao Ding, Iqbal Othman, Noel Hoe
Copy: Christyna Fong
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Senior Agency Manager: Vanessa Pang
Client: Sifar Malaysia
Founder: Angeline Teoh
