Case Film
Case Board
Creative Assets
Fishermen Integrated
TikTok Shop
E-commerce / content platform
In Malaysia, big e-commerce platforms tend to rely on celebrities to sell products. Often overlooking grassroots-level sellers and creators, who have been struggling to recover since Covid. For Malaysia day, TikTok Shop wants to bring the attention back to these real superstars who are closest to Malaysians’ hearts.
We positioned local sellers and creators as a new kind of celebrity: Jaguh Lokal (local heroes). Inspired by national day parades, we created a miniature set showcasing these heroes through phone screens. The mini parade was then turned into an interactive installation, where people can scan to explore seller and creator stories.
Agency: Fishermen Integrated
Group Client Services Director: Joyce Gan
Associate Account Director: Tan Lih Wern
Account Executive: Anisa a/p Yahya
Executive Creative Director: Andrew Tan
Associate Creative Director: Fish Cheng
Copywriter: Deborah Woong, Asyraf Arshad, Sentamilarasi a/p Vadivelu
Junior Art Director: Yong Xue Ting
Production House: Graph Studio
Executive Producer: Kenneth Lim
Film Director: Derrik Yaw
Co-director: Jawagar Samidurai
Assistant Director: William
Director’s Assistant: Ryan Lee
Producer: Tiger Chia
Production Manager: Leon Ho
Onset PA: Jade, Ying Jie
Interns: Gary, James
Storyboard Artist: Brad Chai
D.O.P: Patrick Chua
Q-Take: Eric Yap
Soundman: Kim Hock
Lighting Equipment: VantaZwart
Miniature: Javen
Art Director: Ken Loong
Make-up Artist: Siew Cheng
Wardrobe Stylist: Darren
Choreographer: Chriz Ooi
Post Production: Gurafu Post
Post Producer: Vinie Tan
Film Editor: Elyas Adnan
Online Artist: Syak, Jassmine, Moon Choong, Guo Yuan
Colourist: Danny Gan
2D Animation: Johnson Ng
Audio House: Pitch+Audio Magic
