Case Film
Case Board
Creative Assets
Fishermen Integrated
BananaBro
F&B
Problem:Food comas that come after carb-heavy meals are inevitable. It’s part and parcel of any Malaysian’s routine to be in dire need of a mid-day snooze after a heavy yet satisfying lunch of Banana Leaf Rice.
Insight:The full experience of enjoying Banana Leaf Rice ends in a satisfying post-meal nap. Instead of fighting the drowsiness, what if we embrace it? We created a banana leaf-shaped blanket so that BananaBro fans can enjoy Banana Leaf Rice and sleep on it too! What began as an April Fools’ joke became real blankets that were sent to fans, each with a personalised message on the blanket sleeves as a response to their comments.
Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera
Associate Creative Director: Fish Cheng
Art Director: Abel Chai
Copywriter: Aisyah Liliana Hafiz
Production House: Layan Studio
Producer: Alvin Wee Chit Siang
Junior Editor: Amier Firdaus bin Mohd Sarwani
Tailoring: Vera De Mello
Managing Director: Mark Darren Lee
Head of Social: Chong Wei Ling
Social Media Manager: Lionel Loke Chun Mun
Social Media Specialist: Siau Zhi Xin
