Case Board
Creative Assets
Fastman Studios
Julie’s Manufacturing Sdn Bhd.
Julie's Love Letters
We wanted to help Julie’s uphold their yearly Raya tradition of telling stories about equality and empowerment, but in a current yet unlikely space: Artificial Intelligence.
We achieved this by creating a 7-minute film, focused on the biases of AI. The story follows the attempts by a Julie’s client and two marketing professionals to create a Raya commercial using a fictional A.I. chatbot: ADGPT.
From scenarios inspired by actual prompts, we made a genre-bending, meta film that breaks the wall multiple times to reveal a story within a story within a story. From the overly-vibrant and artificial-looking “AdGPT prompt kampungs”, the cold grey marketing office, to the surreal yellow and green-toned “AdGPT backend fields”, viewers are taken to different “worlds” within the Julie’s universe (or should we say, multiverse).
Our production design also drew reference and inspiration from several pop culture influences like “2001: A Space Odyssey”, “Matrix”, “The Creator” and “Being John Malkovich” to create that futuristic fictional world befitting of this wacky tale.
Finally, we also threw in quirky little Julie’s Easter egg
Chief Creative Officer: Aaron Koh
Group Creative Director: Kevin Poh
Art Director: Veronica Yudhistantra
Copywriter: Kristian Pineda
Business Director: Joy Sng
Senior Account Manager: Faith Khong
Account Executive: Chermin Goh
Integrated Producer: Shawn Lam
Producer: Vannesa Lim, Elroy Lee
Production Manager: Aly
Production Assistant: Yeong Guang
Film Director: Lobak
Co-director: Colbie Ong
BM Writer: Hisham Idris
Director of Photography: Kenz Koh
2nd Unit DOP: Jasper Huang
1st Camera Assistant: Thor Chun Keat, Man
2nd Camera Assistant: Hong
2nd Unit Camera Assistant: Lilian Tang
VTR: Xuan, Jeanette
Art Director: Chia Kok Ming
Casting: Anne Low
Gaffer: Liew Pik Horng
Sound Recordist: Aw See Wee
Sound Assistant: Lau Tzyy Yiing, Seng Yu Wen
Q Take: Peh Ban Wee
Location Manager: Shah
Wardrobe Stylist: Darren, Meng
Makeup Artist: Chen Jen Ying
Special Effects: Phelina Tan
Stunt Driver: Victor Liew
Talents: Sabrina Hassan, Tiara Jane Anchant, Danny Emirrul, Adrianna Qasmia
Voice Over: Dato Ahmad Tarmimi Siregar
Equipment: The Rental House
Facilities: Weng
Post-production: Film Troop
Post producer: Ee Kai Sheng
Colourist: Beh Jing Qiang
Offline Editor: Lobak
Lead Online Artist: Kar Yaen
Online Artists: Mun Jun Seak, Jing Ler
UI & logo design: Kelvin Lee
Audio House: Real Time Studios
Composition: Real Time Studios
Sound Engineer: Terry Chong
Audio producer: Jennifer Yiew
