Extra Finger Lickin' Good

Agency

HAVAS MALAYSIA

Client

Kentucky Fried Chicken Management Pte Ltd

Product/Service

KFC

Brief

KFC’s iconic tagline ‘It’s Finger Lickin’ Good’ has been around for 70 years. KFC Singapore wanted to give this classic brand promise a refreshing twist and increase brand relevance.

Solution

AI is going to take over the world one day. Just not today. For now, AI has its hands full trying to create the right number of fingers. But if you’re at KFC, having extra fingers might just be a good thing. After all, we’ve been making ‘Finger Lickin’ Good’ chicken for over 70 years.So we let AI to do its thing. Generating appetising shots of AI people eating KFC and licking their fingers. But of course, they all have extra digits. Prompt after prompt, we worked AI to the virtual bone to get the perfect balance of appetite appeal and extra finger licking. With over 2000 images of extra fingers prompted in the making of this outdoor & point of sale campaign, AI might just think it finally has a grasp on fingers. Oops.

Credit

Regional Chief Creative Officer: Joji Jacob
Chief Creative Officer: Donevan Chew
Creative Director: Shireen Ang
Creative Group Head: Michelle Chong / Jass Sin Lee
Copywriter: Michelle Chong / Donevan Chew / Freddie Bernal
Art Director: Jass Sin Lee / Shireen Ang
Music: Sonny Olsson
Senior Producer: Syakeera Abd. Hamid
Producer / Edtor: Zehn Wu
Project Manager: Ivy Chai
Client Management: Smith Leong / Cassandra Koh (Arena Media Singapore)
CEO: Nizwani Shahar
General Manager: Liew Wai Sim
Media: Kelvin Goh / Sheryl Tng (Havas Media Singapore)
Social Team: Benjamin Ng / Arhchun Ngai (Arena Media Singapore)