InnuNando's

Agency

Chariot Agency Sdn Bhd

Client

Nando's Malaysia

Product/Service

F&B

Brief

Malaysia is a country filled with foodies. And the food we love the most? Chicken. In fact, Malaysia has one of the highest per capita chicken consumption rates in the world. But people were falling out of love with Nando’s chicken. Because for the longest time, we never told them what makes our world-famous PERi-PERi chicken so special.

Solution

If there’s something Malaysians love more than chicken, it’s karaoke. And the song that dominates every karaoke chart? 90s love ballad, Belaian Jiwa by Innuendo.
So we took Malaysia’s unofficial anthem of love, soul, and passion, Belaian Jiwa, and changed the lyrics to make it all about the love, soul, and passion Nando’s puts into making our PERi-PERi chicken.

Credit

Executive Creative Director: Jarrod Reginald
Creative Director: Christyna Fong
Art: Iqbal Othman, Chong Zhe Qi, Diana Soong, Chewvy Lau, Noel Hoe
Copy: Katrina Khairul Azman
Managing Director: Adrian Cheah
General Manager: Gillian Yap
Strategy Director: Bryan Leong
Planning: Pradhvin Sasidharan, Brinda Menon
Social Lead: Calvin Cho
Account Management: June Lim, Florentyna Shamsul Kamar, Nicolas Ong
Senior Agency Manager: Vanessa Pang

Production House: Director’s Think Tank
Director: Aiman Aliff
Producer: Benedict Lazaroo
Executive Producer: Pat Singh
Audio Production: Pitch Audio+Magic

Client: Nando’s Malaysia
Chief Commercial Officer: Chai Hui Fung
Marketing Director: Lim Siew Ling
Marketing Manager: Cheah Leong Vern
Assistant Manager - Social Media: Vivian Kok
Senior Graphic Designer: Daniel Bin Abu Hassan