Cathay presents Jimmy O. Yang

Agency

Grim Film Sdn Bhd

Client

Cathay Pacific Airways Limited

Product/Service

In-flight meals

Brief

Communicate how Cathay provides an elevated Inflight Dining experience through a video collaboration with Jimmy O. Yang

Solution

“Our food is great” is what a lot of airlines claim.
What makes us different is the details.
In culture, in heritage, in ingredients, and in finesse.
From Biz to econ - Michelin Star partnerships? That’s commitment to delivering quality on every front.
We understand why Jimmy O Yang is the perfect candidate for this project. He brings real culture, genuine laughs, and authentic foodie reviews.
He’s the perfect voice to Cathay’s inflight food story.

Credit

Starring: Jimmy O. Yang
Inflight Dining Partners: Duddell’s, Louise, Yat Tung Heen
Talents: Anna Lai, Ben Chaina, Ester Guevara, Gigi Hong, Harper Chang, Maora Cheng, Marianne Tan Poh Yee, Saloni Sharma, Simba Leung, Sonia Mahtani, Stephanie Leung, Victoria Nakano

Director: Jared Lee
Producer: May Yin
Assistant Director: Wai Yin Yap (Ah Wai)
Director of Photography: Max Lee
1st Assistant Camera: Soon Heng Low
2nd Assistant Camera: Ringo So
Gaffer: Kean Hean Yew
Lighting: Carter Wong, Boey Ha, Lam Man Suen
Sound: Dominic Yip
Stylist: Cindy Tang
Stylist Assistant: Mei Po Yuen
Makeup Artist: Carry Chan
Hair Stylist: Anson Hong
Food Stylist: Eibie Chow
Jimmy Body Double: King Lung Ng
Fixer: Yuki Leung
Production Assistant: Isaac To
Equipment Truck: Cheung Chi Kin
Fixer Car: Terry

Offline Editor: Onion Kung
Online Editor: Oliver
Colourist: Beh Jing Qiang
Audio Post: Ivan Cheong

VAYNERMEDIA
Head of APAC: Chan Woei Hern
Creative Director: Rachel Hoo
Copywriter: Ujjwal Sharma, Juria Hartmans
Senior Art Director: Siokkan Chow
Agency Producer: Peh Sin Ee
Business Director: Nathanael Subasanran
Account Director: Joey Tan
Strategy Director: Shiv Dikshit
Post Creative Strategist: Chio Shin Yee

CATHAY PACIFIC
Head of Marketing Communications: Vivian Chan
Social Marketing Manager: Kasey Yim
Assistant Manager Social Marketing : Ian Yung
Assistant Manager Social Influencer Marketing: Jennifer Lam