Quick Bite Hour

Agency

MBCS

Client

Nando's Malaysia

Product/Service

Quick Lunch Meals

Brief

How do we change perceptions of Nando’s as a special-occasion dinner spot and get Malaysians to see it as their go-to for quick, delicious everyday meals with the new Quick Lunch range?

Solution

We turned the shortest hour of the day into the most rewarding one.

Between 12PM and 2PM, anyone who flexed their Nando’s Quick Lunch Meals using Instagram’s timestamp sticker automatically turned their timestamp into a reward.