Jetpac: The Travel Virgin Show

Agency

WE ARE KIX Sdn. Bhd.

Client

ballsy

Product/Service

Jetpac Travel eSIM

Brief

You’ll never truly understand the freedom of travel until you’ve experienced it yourself. To prove how easy and seamless travelling can be with Jetpac’s Travel eSIM, we set out to find one person who had never travelled before - and send them on their first-ever trip. Through a documentary-style campaign titled “The Travel Virgin,” we followed our first-time traveller as they discovered the world - armed with nothing but Jetpac’s eSIM.

From bustling city streets to remote countryside locations, every moment of connection was powered by Jetpac, proving its connectivity, affordability, and reliability across all kinds of environments. The campaign brought Jetpac’s promise to life - transforming one person’s world, and showing millions more that travel doesn’t have to be complicated when you’re always connected.

Solution

The first step was to search for someone who has never travelled beyond the borders of their home country, a true blue Travel Virgin.

This Travel Virgin would be sent all the way across the world, accompanied by an experienced traveller - the Chief Exploration Officer (CEO) - as the hosts for a one-of-a-kind travel show.

Together, the Travel Virgin and CEO would complete missions to ride, surf, eat, fly and flip their reality in totally foreign lands! Aside from the destinations, no other information would be given to them, so that their spontaneous reactions could be captured in real time for the camera.