Soalan Terpedas

Agency

Dentsu (Malaysia) Sdn Bhd

Client

Marrybrown

Product/Service

Ayam Penyet Istimewa Marrybrown

Brief

To hype up the Ayam Penyet Istimewa Marrybrown by dramatizing its fiery spiciness — sparking curiosity and tempting everyone to try it.

Solution

In Malaysia, Ustaz Azhar Idrus (UAI) draws huge crowds with his witty, relatable Q&A style. We tapped into this cultural familiarity — opening our radio spot with a handwritten “question” in his iconic tone, followed by a clever response that delivers our key message.

Credit

ECD: Ahmad Nazril
CD: Steve Ooi
Sr BM Copywriter: Firdaus Kamaluddin
Acc Dir: Eugene Chan
Acc Mgr: Haithal Rahman
Media Planning Manager: Shing Xieng Lim
Production: Media Prima