PETRONAS Speedphoria: Rev Up Your Pulse

Agency

Dentsu (Malaysia) Sdn Bhd

Client

Petroliam Nasional Berhad (PETRONAS)

Product/Service

Motorsport

Brief

PETRONAS Grand Prix of Malaysia needed to engage a younger audience while elevating the sport’s relevance in Malaysia. With shifting audience demographics, the challenge was to refresh PETRONAS Grand Prix of Malaysia’s brand appeal and create a seamless, integrated campaign that resonated across multiple channels and touchpoints.

Solution

To capture their attention, we brought MotoGP to life through a bold, stylised world – merging the golden age of vintage racing posters with the kinetic energy of classic Japanese anime. #Speedphoria: Degupan Maksima channels the rush of MotoGP through bold lines, vibrant colour and raw energy.

Credit

DENTSU CREATIVE
ECD: Ellison Fernandez
ACD: Hafidz Othman
SENIOR ART DIRECTOR: Hafiz Mansor, Nadzir Roslan
DESIGNER: Shah Farmi
WRITER: Hairi Hashim, Firdaus Kamaluddin, Adam Bashir, Azraai Azmi
ILLUSTRATOR: Wang

CLIENT PARTNER: Iskandar Putra, Suhaimy Kamaruddin
SENIOR ACCOUNT DIRECTOR: Mimi Yeoh
SENIOR ACCOUNT MANAGER: Carol Lee, Syakilla Azman
SENIOR ACCOUNT EXECUTIVE: Rajev Dylon Vincent
PRINT PRODUCER: Yap Wai Hung
AV PRODUCER: Jessica Boorman
EDITOR: Najwan Danil-Taridi

DIRECTORS THINKTANK
DIRECTOR: Sling
EXECUTIVE PRODUCER: Tek Nam

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