Panglima Anti-Scam

Agency

M+C Saatchi Malaysia

Client

Bank Negara Malaysia

Product/Service

Anti-Scam PSA

Brief

Scam cases surge during the Hari Raya season when victims are caught up in the festivities and become less alert of threats. In moments of panic, they often behave in self-defeating manners instead of taking sensible action. But how do we educate the public to respond wisely when many have grown numb to the usual official warnings?

Solution

The InsightFor generations, Malaysian folklores have been powerful tools for imparting values and wisdom. Stories passed down through time, and retold in popular films, continue to resonate well with local audiences who grew up with these timeless tales. The IdeaA mini-series that follows the adventures of Panglima Mamat, a parody of a traditional superhero. In each episode, he swoops in to guide Malaysians on what to do when they have fallen victim to a scam, blending practical advice with drama, music and light humour. Just like the stories once told by our grandmothers and theirs before them.The Result(optional – to include with the social media call-outs)The power of legends lives on, striking a chord with Malaysians, and arming them with the knowledge to act fast, act rationally and fight back.

Credit

Managing Director: Nisha Devina Roy

Executive Creative Director: Hor Yew Pong

Head of Creative: Daniel Loo

Senior BM Copywriter: Jenatun Zulkifli

Junior Copywriter: Umi, Darren Cheah

Art Directors: Shom Fui Wun, Gavin Chai

Senior Account Director: Sharon Rodrigues

Senior Account Executive: Marissa Qistina

Account Executive: Amberlynn Akmal

Junior Strategic Planner: Amni

Executive Producer: Rasydan

AV Producer: Michael Loh

Our Clients:

Shasha Kartini, Director Strategic Communication

Chim Wai Shan, Deputy Director Strategic Communication

Loo Pei Chia, Strategic Communication Manager

Ilyanna Aylin binti Ayob, Social Media & Internal Communication Manager

Production House: Wayang Works

Director: Fauzi Rusli

Executive Producer: Nadiah Hamzah, Mo Bahir

Director of Photography: Udin

Line Producer: Omar

Art Director: Tam Khalid

Wardrobe: Wardrobe Room

Post House: Meccanica EFX

Audio House: Asmaraloka Ventures

Music: Ayob