Let’s Grow Amazing
MERIT Animation: CampaignAgency
OOO Films Sdn Bhd
Client
Yeo's
Product/Service
Yeo’s SuperSprouts Soy Milk
Brief
Busy parents today worry that their children may not be getting enough nutrients daily. They seek convenient, tasty, and wholesome solutions that support their kids’ growth and overall well-being. Yeo’s SuperSprouts Soy Milk was developed to meet these needs — a delicious soy milk enriched with nutrients essential for growth, immunity, energy production, and cognitive development.
Solution
While Yeo’s SuperSprouts delivers on nutrition, the campaign went beyond physical nourishment to celebrate the unique spirit of every child. Recognising that children’s quirks and behaviours are often misunderstood as “difficult,” our idea reframed these traits as signs of their individuality and potential. Through this inclusive and empowering lens, we encouraged parents to look past imperfections and instead see the super in their kids — because when parents see their children’s strengths, they help them sprout into their most amazing selves.
Credit
Client (Brand / Company): Yeo’s
Chief Marketing Officer: Ang Chong Lee
Director, Group Marketing (Strategy Insights & Innovation): Rachel Ma
Agency: Fishermen Integrated
ECD: Toh Han Ming / Adam Miranda / Andrew Tan
Creative Group Head: Azlaili Binti Mohd Yunus
Senior Art Director Carmen Lee
Copywriter: Sandi Ng
Account Manager: Adriel Chan
Production House: OOOF
Executive Producer: Aaron Lau
Director: Laura Low
DOP: Nicholas Chin
Producer: Elle Chang
Post Production: LorryPop
Post Producer: Frankie Lee
Art Director: Calvin Mok Yew Luon
Animation Director: Teoh Wei Liat
Offline Editor:
