Spark In The Dark' - Taylors Deepavali

Agency

Imagineers Film PLT

Client

Taylors

Product/Service

Festive Web Film Deepavali

Brief

Conventionally, Deepavali ads revolve around heart-warming topics such as festivities, family and culture. However, we wanted to shine a light on the true essence of Deepavali – celebrating the victory of light over darkness, and knowledge over ignorance. This sparked an ideal collaboration with Taylor’s University, which has never shied among from championing hard-hitting social issues such as discrimination, gender equality, disability and more.

Solution

For Deepavali 2024, the topic of choice was a timely one regarding cyberbullying. With statistics showing Malaysia as one of worst nations in the world for cyberbullying, as well as increasing high profile incidents, there was a great need to address cyberbullying’s devastating effects and how society should respond. Deepavali provided the perfect backdrop for such a bold and critical message, as this was a festival that painted a clear association with ‘being the light in darkness’.

Credit

Client: Taylor’s University
Creative Agency and Production House: Imagineers Film
Original Song ‘Kangalukku Teriyatha Kayam’ by Santosh Logandran

Executive Creative Director: Reuben Kang
Creative Head: Daniel Mok

Executive Producer: Reuben Kang
Director: Reuben Kang, Koh Chien Han
1st AD: Shito
Producer: Irwin Oon

Dir. of Photography: Arvintharan A/L Vallithan
1st Camera Assistant: Mohammad Lokman Al Hakim
2nd Camera Assistant: Lee Yun Xuan

Key Grip: Ramkumar A/L Ramayiah
Grip & Electric: Mohammad Farhan Bin Ishak
Spark: Jeena, Guna & Suresh

Art Director: Jimmy Bong
Art Department: Jesjinder, Bosco, Augustine, Afaq

Production Manager: Emily Ho
Production Assistant: Tisya Shah, Jianalyn, Tan Zheng Yang
Production Van Driver: Mustaffa Hj Hassan

Sound: Tisya Shah

Make Up Artist: Ng Pay Lih (Yuki)
Wardrobe Stylist: Cole Thow

Casting Director: Emily Ho, Helen Choo
Casting Assistant: Jianalyn
Casting House: HC Casting Studio

Location Manager: Deric Lee
Assistant Location Manager: Anson Lee

Storyboard Visualizer: Han Hung Siew
Data Wranglers: Koh Chien Han, Hugh Lim

Offline Editors: Koh Chien Han, Tan Zheng Yang
Online Editor: Hugh Lim
Colourist: Hugh Lim
VFX Artist: Nathan Siew