The Haval H6 Ultimate Fuel Challenge Demo

Agency

MBCS

Client

GWM

Product/Service

Automotive

Brief

Highlight the fuel efficiency of the GWM Haval H6, and help it stand apart from the many other SUVs in the market at its price range (RM100k-170k).

Solution

To prove that the Haval H6’s fuel efficiency stood above its competition, we put it to the test…. by building a billboard. We put it on the road with a single tank of fuel, shot photographs of it, edited it, had client approval on-the-spot, then sent it for printing, built a 40 by 15 foot frame, waited for the printout to be delivered, before finally hanging it on the billboard… long before the car had run out of fuel.

Credit

Executive Creative Director: MUN, Kevin Le
Creative Director: Rudy La Faber
Creative Group Head: Zulfatah Arif
Art Director: Alisaiful Mohd, MUN
Copywriter: Gary Read, Rudy La Faber, Zulfatah Arif, Pave Nagarajan
Business Director: Gary Read
Account Director: Alex Chai

Producer: Gerard Sebastian
Senior Video Editor: Michelyn Tan
Studio Director: Jeremy Lim

Senior Account Manager, Social: Amri Quzairri
Assistant Manager, Social: Nicole Wong
Social Specialist: Irfan Hargreaves
Social Specialist: Emran Aqasha
Senior Graphic Designer, Social: Hannan Hisham
Content Creator: Irfan Mazlan