For Where You’re Growing - Duck

Agency

OOO Films Sdn Bhd

Client

Enterprise Singapore

Product/Service

Enterprise Singapore

Brief

Enterprise Singapore has launched its first-ever integrated brand campaign, marking a bold new shift in how the government agency engages audiences. Created in partnership with independent creative agency The Secret Little Agency (TSLA), the campaign introduces a refreshed brand platform: “For Where You’re Growing.” The platform reframes business growth as a journey shaped by everyday decisions, resilience, and reinvention—not just milestone moments. This redefinition sets the tone for a broader communications strategy targeting not just B2B stakeholders but also the wider public.

Solution

At the heart of the campaign are two brand films inspired by the real growth journeys of local enterprises, told through fairytale allegories. “Never Doubt a Duck”, based on biotech company Lucence, mirrors “The Ugly Duckling” as a metaphor for breakthrough innovation and persistence. “The Mermaid’s Market”, inspired by Tankfully Fresh, reinterprets “The Little Mermaid” in a story of digital transformation and generational change.

Credit

Client (Brand / Company): Enterprise Singapore
Head of Marketing: Alethea Nah
Marketing Lead: Alethea Nah

Agency: The Secret Little Agency
ECD: Nicholas Ye
Creative Director: Jonathan Jason Yip
Art Director: Kimberly Ang
Copywriter: Dave Winfindale
Agency Producer: Insyirah Abdullah, Stephenie Lee
Account Director: Natasha Gangla
Account Manager: Wei Ren Cheah, Daphne Chew

Production Company: OOOF
Director: Henry Littlechild
DOP: Parrk Piriyapakdeekul
Executive Producer: Jaye Choong
Post Production: IXOR VFX
Editor: Marshall Raj
Colorist: IXOR VFX
Sound Design: Pitch Audio+Magic
Music: Pitch Audio+Magic