Energy For Good

Agency

Ogilvy Malaysia

Client

NESTLE Malaysia Sdn Bhd

Product/Service

MILO

Brief

The purpose of MILO Energy for Good was to address two pressing issues — mounting landfill waste and the lack of proper classroom and sporting equipment across Malaysian schools.

Solution

By transforming used MILO UHT packs into PolyAl material and turning it into desks, chairs, basketball hoops and ping pong tables, these upcycled equipment were distributed to five pilot schools across the East Coast of Malaysia. Driven by an integrated campaign launched through social media, on-ground activations, and widespread media coverage, MILO Energy for Good turned into a collective effort to empower the next generation. Driven by an integrated campaign launched through social media, on-ground activations, and widespread media coverage, MILO Energy for Good turned into a collective effort to empower the next generation.

Credit

Team Ogilvy Malaysia

Production Company
OOOF
Director: Laura Low
Executive Producer: Aaron Lau

Post Production: Postfellas

Nestle Products Sdn Bhd Malaysia
Business Executive Officer, RTD : Norkhayati Mohamed Hashini
Consumer Marketing Manager, RTD: Silvin See
Senior Brand Manager, RTD: Stephy Leow